Good Mood Foods is a health-focused company committed to creating delicious, high-quality vegan snacks that support an active and healthy lifestyle. Their mission is to provide "uncompromising goodness" with products that are high-protein, plant-based, and free from soy, wheat, gluten, GMOs, and cholesterol, often using organic ingredients. Designed for athletes, busy families, and health enthusiasts alike, Good Mood Foods emphasizes flavor obsession alongside nutritional balance, encouraging customers to "Eat Good. Feel Good." This brand identity is centered on clean ingredients, great taste, and functional nutrition, making them a standout in the healthy snack market.
My work on the Good Mood Foods project began not with design, but with Brand Strategy and Creative Direction. This was the crucial first step to ensure the final packaging—like the bag I designed—was effective and strategically aligned. We defined the brand's foundation by identifying its Purpose (to be the healthiest, tastiest, and most purposeful snack brand) , Mission (to give you a tasty, clean, healthy snack you can trust) , and Core Values (Authentic, Clean, Performance Driven, Purposeful, and Bad Ass).
Most importantly, we established the Target Audience, creating detailed personas for busy, health-conscious individuals and those focused on longevity. This strategic groundwork dictated that the bag design must visually communicate performance, clean ingredients, and authenticity while solving the audience's pain points, like needing trustworthy on-the-go options. By starting with a clear strategy, the design moved from being merely aesthetic to being a powerful tool for solving business problems and connecting directly with the right customer.
Astro Bliss
I was the primary designer and photographer for a multitude of packaging and promotional work for the company Astro Bliss.
Product Branding
Located in West Tampa, Florida, Astro Brew redefined the kombucha landscape with their hemp-derived kombucha. I had the pleasure of designing their captivating labels, which I set out to capture the essence of their unique and invigorating product. The labels reflect a harmonious fusion of organic ingredients, type setting, and on-brand design following the space theme throughout the brand
This beverage is Kombucha and is made locally at Flower Crown Kombucha, Tampa’s first kombucha tap room. Astrobrew then infuses their Hemp derived THC and CBD into the products to create this blissful drink.
Logo Design
